Beautiful Puglia is delighted to share with you the great achievement of our beloved Puglia, whose name has recently being put forward at the annual conference of the Travel Centers, the most important meeting on tourism in Ireland.
The #WeAreinPuglia European communication campaign, created by Pugliapromozione in co-marketing with Nikon, has been in fact identified as best practice for a successful media campaign by TravelMedia.ie, a company specializing in Marketing & Communication Strategies. The reasons for the fantastic success can be found in the strategic use of social media and campaign positioning, promoted through dynamic channels, outdoors poster designing and specialized magazines. The audience has been highly engaged in the campaign thanks also to the institutional media profiles on Facebook , Twitter , YouTube , Pinterest and Istagram, which recorded an impressive number of likes, sharing and tags. In particular, the biggest success was related to the photo-sharing campaign connected to the #WeAreinPuglia hashtag, where people were invited to post and share on the web their photos and images of Puglia.
As stated by the General Manager of Pugliapromozione, Giancarlo Piccirillo: “Social media has been the focus of Pugliapromozione since the beginning of its commitment for the promotion of tourism in Puglia. An award like this at the Travel Centers in Ireland , as well as the entry in the top ten compiled by Blogmeter portal Pugliaevents.it and the success of our stand at the WTM in London, just confirm that our communication strategy is going in the right direction – partnering with a leading global brand of photography that have told of a lively and colorful Puglia to the European capitals (London, Paris , Berlin, Zurich, Geneva, Brussels , Frankfurt, Monaco ), thanks to the four shots made by Nikon professional photographer Francesco Italy , has enabled a level of quality prestigious , generating a positive impact on the brand awareness of a “Puglia experience” abroad.”